Numbers

The Ledger

Verified business metrics from The Plaice's operating data. Every figure Ledger quotes traces back to the verified dataset — cite-or-decline.

Key metrics

Business snapshot

£4,200
Weekly revenue (avg)
↑ +8% vs last quarter
~85
Daily covers
↑ +5 vs last quarter
52%
Gross margin
Cost of goods: ~35%
3
Staff (FTE)
Geoff, Amy, Raj
Revenue breakdown

By product line

Product
Weekly avg
% of revenue
Avg margin
Haddock & Chips
£1,820
43%
55%
Cod & Chips
£924
22%
50%
Scampi & Chips
£470
11%
48%
Specials (plaice / salmon)
£420
10%
45%
Alternatives (pie, sausage)
£336
8%
58%
Sides & drinks
£252
6%
72%
Sales mix

Volume share

Haddock & Chips
43%
Cod & Chips
22%
Scampi & Chips
11%
Specials
10%
Alternatives
8%
Sides & drinks
6%
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Numbers captain

Ask Ledger anything about The Plaice's performance — revenue, margin, covers, product mix. Every answer is grounded in the verified dataset.

Ledger · numbers captain
The Plaice · 12 Harbour Walk, Whitby YO21 3DX · 01947 600 248 · Tue–Sat 11:30–21:00 · Sun 12:00–19:00 · Mon closed